Hortau CEO Speaking on Water Innovation at VerdeXchange Conference on Jan. 25

SVerdeXchangeAN LUIS OBISPO, Calif. (Jan. 19, 2016) – Hortau CEO and co-founder Jocelyn Boudreau will be speaking on a water innovation panel at the upcoming VerdeXchange Conference in Los Angeles on Jan. 25.

The panel is titled Unleashing Water Innovation: Reliability, Supply and Security and will be moderated by Barbara Romero, Deputy Mayor of City Services for Los Angeles Mayor Eric Garcetti. The panel will be held at 2:35 p.m. at the L.A. Hotel Downtown, 333 South Figueroa Street, Los Angeles, CA 90071.

Along with Boudreau, other participants on the panel include:

Hortau has manufactured and serviced its precision irrigation management systems for agriculture since 2002. The Hortau platform utilizes easy-to-use mobile software to report to growers how crops are faring in real time – before stresses such as drought or lack of aeration can have a negative impact on the crop.

This proprietary, plant-centric approach helps detect plant stress using soil tension, ensuring optimal crop growth, and reducing water and energy consumption, as well as environmental impacts such as fertilizer leaching.

Boudreau, who holds a Bachelor of Engineering and Masters degree in soil physics from Laval University (Québec), has spoken at a number of regional, national and global events, including GAI AgTech Week in San Francisco and the Rural Opportunity Investment Conference at the White House in 2015.

Visit Hortau.com for more information on Hortau’s proprietary irrigation management system and simplified software for both desktop and mobile devices, or contact a regional representative directly at (805) 545-5994 and media@

About Hortau

Hortau, a global leader in wireless, web-based irrigation management systems, was founded in 2002 by two agriculturally minded entrepreneurs, Dr. Jean Caron, agronomist, Ph.D in Soil Physics, and Jocelyn Boudreau, agricultural engineer, M.Sc. in Soil Physics.

Hortau’s patented, irrigation management solutions help growers detect plant stress, ensuring optimal crop growth while reducing water and energy use as well as eliminate environmental impacts of crop production.

With U.S. operations based in San Luis Obispo, Calif., Hortau has offices, representatives and technicians throughout North America, including a Canada headquarters in Quebec. Learn more at Hortau.com.