NEW YORK, N.Y. (April 21, 2017) – Hortau CEO and co-founder Jocelyn Boudreau discussed starting and growing an AgTech company at Global AgInvesting 2017 in New York on Friday.
During his presentation, “Employee No. 1 – Building an AgTech Company from the Ground Up,” Boudreau discussed his 15 years with the company, which he founded in 2002 with Dr. Jean Caron.
“The best way to manage crop stress is through an IoT platform,” Boudreau said. “It comes down to measuring the right parameters in real-time and choosing the right sensors so that you can keep your operation ahead of the curve.”
Boudreau hosted the presentation along with Advantage Capital Partners Principal and Hortau board member Timothy Hassler.
“We got involved with Hortau about two years ago, first as a lender and then as an equity investor,” Hassler said. “We look at a lot of agribusiness companies in general, including food companies and AgTech. Hortau was somewhat unique in that they’ve been around for a few years and aren’t a startup.
“They had built a management team and had the technology already, so it was proven in the market.”
Friday’s presentation kicked off a seminar on AgTech at Global AgInvesting, the world’s premier agriculture investment conference series.
Hortau, a global leader in wireless, web-based irrigation management systems, was founded in 2002 by two agriculturally minded entrepreneurs, Dr. Jean Caron, agronomist, Ph.D in Soil Physics, and Jocelyn Boudreau, agricultural engineer, M.Sc. in Soil Physics.
Hortau’s patented, irrigation management solutions help growers detect crop stress, ensuring optimal growth while reducing water use, energy consumption and nutrient loss.
Hortau has offices, representatives and technicians throughout the U.S. and Canada. Learn more at Hortau.com.