Regional Teams

Leadership Team

Hortau CEO Jocelyn Boudreau

Jocelyn Boudreau

CEO, Co-Founder

Jocelyn Boudreau is CEO and co-founder of Hortau. He holds a Bachelor of Engineering and a Masters degree in soil physics from Laval University (Québec, Canada). Early in his career, Jocelyn worked at Laval University as a research assistant, helping with the development of a sub-irrigation system in capillary mat for container crops, greenhouse and nursery.

He then acted as a tech consultant for various irrigation, soil physics and technical sales projects, before co-founding Hortau in 2002. He played a key role in the company’s start-up phase, from the business plan and strategy, financing, building and managing a high-level team, as well as the execution of the company’s growth strategy.

Jocelyn is currently responsible for managing the company’s human and financial resources, coordinating the team, strategic planning and also preparing and managing the company’s board meetings. Jocelyn currently lives with his family in San Luis Obispo, Calif, operating out of Hortau’s U.S. headquarters, where he works closely with the sales, marketing and tech support teams on the company’s growth territory.

Bruno Laliberté, Hortau CFO

Bruno Laliberté


Bruno has been the CFO at Hortau since April 2006, guiding Hortau through multiple rounds of financing and company growth of about 50% in each of the past five years.

Bruno is a graduate of the University of Laval, with a Bachelor in Business Administration Degree in Accounting and Finance. Previously, he was Director of Finance for Rololight Corporation and Labcal Technologies

Jeremy Otto

Vice President of Sales

Currently managing Hortau’s sales force in California, Jeremy is a graduate of California Polytechnic State University, San Luis Obispo with a B.S in Agribusiness.

Jeremy joined the Hortau team in 2007.  He is a native Californian and grew up in a agricultural family. Along with an entrepreneurial spirit, Jeremy’s knowledge of Ag, technology and science helped Hortau establish itself as an industry leader.  As the sole representative in California for many years his role was to sell, service and develop the market. Today he manages seven sales representatives with a focus on business development.

  • (805) 748-5505

François Proulx

Vice President of Commercial Operations

François joined Hortau in 2017 as Vice-President of Commercial Operations. He brings almost a decade of international sales and operations management experience with both instrumentation and automation manufacturers where François led initiatives to develop the OEM business segment and improve indirect sales channels by establishing strategic partnerships with local distributors and reps.

He holds a BS in international management and marketing from Laval University with combined study-abroad programs from European Business School in Germany and CENTRUM Catolica in Lima, Peru.

Christian Plante, Hortau Vice President of Engineering

Christian Plante

Vice President of Engineering

Christian brings more than two decades of high-tech management experience to Hortau. A graduate from the University of Laval, his career started in Quebec City where he founded Anillusion with a former colleague from Exfo. The company developed a technology to enable 3D visualization on PCs. This ultimately led him to complete his MBA at Queen’s University in Ontario before landing in Silicon Valley, where he has lived since 2000.

In California, he has been involved with large corporations such as Altera and Broadcom in addition to smaller startups, where he worked on semiconductor projects in various markets such as wireless infrastructure, industrial automation and digital living rooms.

Yannick Marcoux, Hortau Vice President of Operations

Yannick Marcoux

Vice President of Operations

Yannick is in charge of Hortau’s daily operations covering procurement, production, distribution, installation and technical service.

A graduate of the Université du Québec à Trois-Rivières with a Masters degree in engineering, Yannick has worked with Hortau since 2013. Prior to joining Hortau, Yannick was founder and owner of Biplan Consulting, an operational performance optimization company. Yannick has also provided training on Lean and Six Sigma for managers through École de technologie supérieure (ÉTS) continuous education program, and worked for Bombardier Aerospace as a Lean Six Sigma Master Black Belt, and for the consulting firm Createch Group as senior consultant.

West Region Support Team

AJ Cecchettini, Hortau Automation Specialist

AJ Cecchettini

West Coast, Automation Specialist

AJ is the automation specialist for the West Coast, handling all of the design, implementation and service of automation and flow-meter monitoring projects.

He is a graduate of Cal State University Monterey Bay, with a Master’s Of Science in Coastal Watershed Science and Policy, with a concentration in marine ecology.

Prior to joining Hortau, AJ worked on a number of highly technical research projects involving in situ measurements and collaboration.

  • (805) 550-7581
Brian Hanson

Brian Hanson

Kern County, Grower Support

Grower Support specialist Brian Hanson was born and raised in Bakersfield and currently resides in Shafter.

He followed a passion for ag to Bakersfield College, and then CSU Chico, where he studied Animal Science. Throughout college he worked with a PCA, and completed an internship focused on hay and cattle production.

After college, he worked four years on a U.S.F.S. Hotshot crew fighting wildfires. He began working as a Field Technician for Hortau installing and maintaining equipment in the field throughout Kern County.

As a Grower Support specialist, Brian is committed to ensuring that all aspects of the Hortau platform are supported and always available to resolve any needs.

  • (661) 703-8300

Derek Gagne

West Region Service Manager

An early employee of Hortau, Derek Gagne is the West Region Service Manager, based out of the company’s U.S. headquarters in San Luis Obispo, Calif.

He currently manages Hortau’s dedicated team of U.S. technicians, and has traveled as far as Morocco to install systems and train both regional irrigation specialists and growers on how to use Hortau’s platform.

Service is Derek’s number one priority. If growers have an issue with the Hortau irrigation management platform, he recommends they contact him via the information below and he’d be happy to help troubleshoot their issues, or have a technician or grower support specialist visit their ranch to resolve the problem.

  • (805) 545-5994

Derek Toschi

Irrigation Advisor - Bakersfield Area

A certified PCA, Derek graduated from Cal Poly with a degree in Agricultural and Environmental Plant Sciences, Plant Protection.

He worked previously as a Ranch Evaluation Specialist with Deerpoint Group, evaluating sites, making tissue and soil analysis reports and fertilizer recommendations.

Derek also worked as a spray technician for Pacific Ag Research, and as a researcher scouting crops for disease and pest pressure with Dupont Crop Protection.

  • 661-332-2590

Fabian Magana

Irrigation Advisor

Fabian Magana is the Hortau Irrigation Advisor for the Fresno area.

A third-generation farmer, CCA, and Agronomist, Fabian has worked in agriculture for as long as he can remember. Growing up on the West side of Fresno Fabin graduated from Fresno City College before going on to work with Dow, Monsanto, Pioneer & Syngenta as both an Agronomist and Crop Advisor.

As an Irrigation Advisor at Hortau Fabian works directly with growers to provide customized irrigation schedules that help achieve meet their production goals and control costs.

  • (559) 579-9037

Jaxson Toschi

Central Coast, Sales Development Rep

Jaxson Toschi is a sales development representative for Hortau, based out of its U.S. headquarters in San Luis Obispo, Calif. Starting with the company in 2018, he works with new farming operations to see if they are a fit for Hortau’s precision irrigation management and scheduling services.

Originally from Grass Valley, Calif. with family roots in agriculture, Jaxson previously worked in the cleantech sector with Solar City out of its Central Coast branch.

A graduate of Cal Poly, Jaxson studied soil science and earned a degree in Environmental Management, with a concentration in Environmental Impact Mitigation Strategies.

  • (805) 545-5994, ext. 334
John Bison

John Bison

Kern and Tulare Counties, Region Manager

John Bison was born and raised in Kern county and grew up with a passion for agriculture. He was very active in 4H and FFA, as well as many Ag leadership programs throughout high school.

After high school, John attended Cal Poly SLO and majored in animal science and also studied viticulture and Agbusiness.

John comes to Hortau with over 15 years of agricultural sales experience, and he contributes his success to building strong relationships and a pride in knowing he’s helping his customers become more sustainable and profitable.

  • (661) 303-4081

Nicholas Doyon

Director of Customer Success

Nicholas Doyon is Hortau’s Director of Customer Success. He joined Hortau in 2013, working first in operations in the Quebec office for about five years before moving on to a new role as Director of Customer Success in 2018. Since moving to California, he is working closely with our grower support and irrigation advisor teams, to better ensure that our customers get the most out of their Hortau experience.

Nicholas is a graduate of Bishop’s University, with a Bachelor in Business Administration Degree with a focus on entrepreneurship.

  • 805 903 3264

Romain Langlois

Central Coast, Grower Support, Technician

Romain Langlois is a technician and grower support specialist on California’s Central Coast, and was the company’s technician of the year in 2017.

Born and raised in Toulouse, France, Romain’s passion for ag began on his grandfather’s farm in France. He studied at Cal Poly, majoring in crop science and worked in strawberry production before coming to Hortau.

Working in everything from wine grapes to tree fruit, coastal berries to vegetables, Langlois was a technician for 2.5 years with Hortau before joining the grower support team.

  • (805) 540-8112

Travis Goldman

Irrigation Advisor - Central Valley

Travis Goldman was born and raised in Watsonville. He graduated from UC Davis and has worked throughout the Salinas Valley and Central Valley as a service technician, grower support specialist and an irrigation management advisor at Hortau.

As an Irrigation Management Advisor in California’s Central Valley, Travis is committed to ensuring grower get the most out of Hortau’s irrigation management platform and scheduling services.

  • (831) 588-9740

Pacific Northwest, High Plains, Midwest, Northeast, Canada

Ryan Schutt

Ryan Schutt

Pacific Northwest, Region Manager

Ryan was born on a mint farm in the lower Yakima Valley of Washington, working on the family farm all the way through high school.

He worked in construction and law enforcement before going on to be the water resource manager for Roza Irrigation District for 14 years.

After a major injury and a number of surgeries, Ryan was inspired to go back to college and earned a degree in agriculture business and was later employed as a licensed pest consultant.

Ryan enjoyed his relationships with his farmers as a consultant and enjoyed everyday at work. Soils and irrigation was Ryan’s favorite topic, which is why he accepted an offer to work with Hortau and help growers in Oregon and Washington improve their irrigation management programs.

  • (509) 781-1006

Cody Jones

Midwest, Northeast, Region Manager

Hortau’s sales representative and technical support specialist for the Midwest and Northeast, Cody has a degree in environmental Science from St. Norbert College in De Pere.

A Wisconsin native, Cody has worked in cranberry marshes and traditional row crops for both private farming operations and precision irrigation companies based in Wisconsin.

Cody understands the unique challenges Northern growers face throughout the seasons, and is committed to helping growers improve their farming practices.

  • (920) 246-9130

Caroline Letendre


Caroline has a degree in Agricultural Economics and an MBA from Laval University.

She counts numerous experiences in agriculture such as nursery, dairy farming and processing, in-vitro culture, farm management training and trade missions. She speaks French, English and Spanish.

Caroline has been part of the Hortau team since 2009. She is currently in charge of direct sales and developing new markets in Canada, Midwest and Northeastern U.S. She has worked extensively with cranberry growers from coast to coast in both Canada and the U.S., helping them improve production and the profitability of their operations.

  • 418-836-7927 x229

Francis Desaulniers


Francis has an environmental ag degree from Laval University. He also has a degree in ag mechanical engineering from the Institut de la technologie agroalimentaire (ITA).

During his studies, Francis received several distinctions and awards of excellence for his work. Throughout college, Francis interned at Hortau in 2013-14, and re-joined the team in 2016 as a sales representative and technical support specialist.

  • (418) 836-7927 ex. 231


Ben Smith Director of Grower Support

Benjamin Smith

Owner of Potentials Ag

Ben grew up on a small dairy farm in northern Utah, where he spent much of his summer in the alfalfa and corn fields shoveling dirt, desperately trying to get the water to flood the fields evenly. He knew that there had to be a better way.

After attending Utah State University and receiving a B.S. degree in Crop Science with a minor in Soil Science, Ben worked for irrigation equipment manufacturers and in production agriculture. He installed irrigation systems, maintaining existing systems, and managed irrigation schedules over large acreages.

After three years with Hortau as our Director of Grower Support, he went on to start Potentials Ag. He now works with growers in the Pacific North West to provide irrigation schedules and further refine best practices around irrigation. Ben also continues to work with Hortau as a trainer and writer generating informational content for our customers and bringing his expertise to growers.

  • (559) 554-4607